In 2018, Recur Toys once again doubled its global revenue.

Looking back on the 7 years that Recur has taken root in the field of soft rubber simulation animal toys, it is a journey from calm sailing to growing into an important mid-to-high-end simulation educational toy brand in the world. Quoting the words of James Chen, founder of Recur Toys, that is: "What supports Recur people is the expectation and focus on the road ahead, the trust and encouragement given by parents, children, and partners. A sense of mission to make breakthroughs.”

With Recur's attitude of responsibility, users, and customers, the market has given an eager response, and the steadily rising global shipments have given the answer. Standing on the road of development and looking back on the way Recur toys came, it can be seen that users are always the beacon on the road of Recur toys.

Since its establishment, the Recur toy team has always insisted on promoting one of the most important things, which is to collect parents' opinions on the demand for children's toys and animal toys, and to deeply understand the parents' demand for children's toys. After continuous in-depth communication, the four core requirements for the product development of Recur toys have been determined: entertaining, knowledge exchange, thinking and exploration, and parent-child interaction. This sets the tone for the development of Recur products. Every time we develop products, we never make assumptions. We must listen to user needs and do a good job in collecting user needs.

While doing a good job of products, Recur Toys does a good job in extending services of products. Joint partners have carried out dozens of popular science tour exhibitions including ancient animals, wild animals, marine animals, and farm animals in many cities across the country, promoting the implementation of animal science knowledge, allowing children to form a perceptual understanding of animals and broaden their cognitive horizons , conveying the meaning of animal protection, in order to achieve the ideal effect of "education and entertainment", so that children's play experience can be upgraded.

Since the establishment of Recur Toys, the product side has always been the focus of James Chen, the founder of Recur Toys. Let the product manager put forward product development opinions after integrating parents' opinions, and organize employees of various departments to participate in multi-faceted verification and discussion on product experience. By organizing brainstorming and mutual discussions, grounded product development opinions were implemented, which fundamentally improved the experience of Recur products. On the other hand, James Chen is not only the leader of Recur toy brand, but also a deep experience user of Recur toy.

It can be said that every step of Recur Toys since its establishment has deeply revolved around the children's playing experience, which has resulted in the continuous increase of Recur Toys' global shipments and steady growth in revenue. It also allowed Recur toy to grow into one of the most concerned toy brands in the global children's toy industry within the first ten years after its establishment.

James Chen has always believed that the business of children's toys has never been a fast-moving business. In the future, Recur toys, which are well aware of these truths, will surely continue to maintain a steady forward momentum in the fiercely competitive environment of the children's toy market.