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Create a Chinese toy brand with ingenuity,Recur focuses on a new journey of quality revolution

Create a Chinese toy brand with ingenuity,Recur focuses on a new journey of quality revolution

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  • Time of issue:2019-03-05 09:56
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Create a Chinese toy brand with ingenuity,Recur focuses on a new journey of quality revolution

From 2016 to 2019, "craftsman spirit" has appeared in the government reports of the two sessions for four consecutive years. Especially since the two sessions in 2018, the spirit of craftsmanship has become an indispensable driving force and source to promote the leap-forward upgrade of China's manufacturing quality.

 

In recent years, thinking and discussions about the spirit of craftsmen have continued to burst out, giving it a connotation of the times that is more in line with the development trend. Various supporting software and hardware measures have been continuously improved, so that the soil that is conducive to the birth and growth of craftsmen is deeper. More and more craftsmen of the new era stand out in the land of China, and their works, along with the trend of reform and opening up, are presented all over the world and have been widely recognized by international consumers.

 

A few days ago, the author learned from my country's toy industry that its brand awareness, quality refining, content ecological construction and other aspects have made leapfrog progress, practicing the spirit of craftsmen in the new era, and many toys have emerged. "New forces". These toy "new forces" abide by a rigorous product manufacturing attitude and are committed to bringing safer, better-looking and more interesting toy products to parent-child families. With high-quality products and excellent reputation, domestic and even global toy market has made great progress and has become a new business card for Chinese brands.

 

The market is the only criterion for testing product quality. The spirit of craftsman is manifested in attention to detail, meticulous craftsmanship, and pursuit of perfection. "Quality pursuit of excellence" is the core of "craftsman spirit". Only by constantly pursuing excellence can our brand gain a firm foothold in the big market.

 

"More craftsmen participate, longer production cycle, which means more production costs. We can complete various processes through automated production lines, but to make more impressive products and present the ultimate form of detail, can only be realized through the hands of our senior craftsmen. What is a craftsman, it is a product that has been precipitated over time.” James Chen, founder of Recur, said in an exclusive interview with the media.

 

It is understood that the characteristics and details of the appearance of the simulated animal toy products currently promoted by the toy brand are completed by senior clay sculptors and painters. They must first have a deep understanding of various animal postures, body types, and body structures. Each process has strict material ratio preparation and precise operation specifications.

 

For example, the coherent and round colored lines on the dinosaur toys we have seen are manually drawn by senior colorists. They use color-painting tools to outline and embellish the designated positions on the surface of the product. The position of each stroke is only in between millimeters. In addition, it is necessary to strictly combine the characteristics and concentration of the coating, and adjust the depth of the coating to ensure that it matches the texture of the product. All processes need to be accurately completed in a very short time, so that the color tone of the product can be kept consistent and the finished animal toys produced can be presented. Perfect texture. This series of craftsmanship is all completed by the craftsman's skillful hands and eyes.

 

One stroke at a time, leaving the temperature of the craftsman's fingertips. Every day, witnesses the perseverance of modern craftsmen. The product goes to a wider market and has gained wider recognition.

 

They are ordinary laborers and builders of the craftsman spirit of the new era. In ordinary positions, they persevere, move forward with ingenuity, strive for perfection, interpret the perfect understanding of "quality" in the journey of quality revolution, and help Chinese manufacturing to explode new energy.

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