Current Status of China’s Toy Manufacturing Industry in 2020: China is the world’s largest toy-producing country.
Release date:
2026-06-08
Source:
Thanks to lower labor and raw-material costs in China, the country has become the world’s largest producer and exporter of toys. According to customs data, China’s toy exports totaled US$31.14 billion in 2019, up 24.16% year on year.
The production area exhibits distinct characteristics.
At present, China’s toy manufacturing industry has developed distinct regional characteristics, with the majority of production concentrated in Guangdong Province, Jiangsu Province, Shandong Province, Zhejiang Province, Fujian Province, and Shanghai. In Guangdong and Fujian, toy manufacturers primarily produce electric and plastic toys; in Jiangsu and Shanghai, the focus is on plush toys; and in Zhejiang, wooden toys dominate.
China is a major consumer of toys.
In addition to being a major toy-producing country, China is also a leading consumer of toys, ranking second globally. According to data from Euromonitor, in 2018, China’s toy consumption accounted for 13.8% of the global total.
Source: Qianzhan web
China’s toy market is growing at a rate that outpaces the global average.
In recent years, China’s toy industry has grown rapidly, with its market size expanding steadily. According to data from ECdataway, the growth rate of China’s toy market surpassed that of the global toy market in 2017, reaching a peak of 9% in 2018.
Average household spending on toys in China is low.
However, in terms of average household spending on toys, China’s per‑household toy expenditure is significantly lower than that of the United States, the United Kingdom, Japan, and other countries. Specifically, the average U.S. household spends 2,153 yuan on toys, whereas the average Chinese household spends only 268.5 yuan.
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