Due the low cost of labor and raw materials in China, China has become the world's largest toy producer and exporter. According to customs data, in 2019, China’s toy export value reached 31.14 billion US dollars, with a year-on-year growth rate of 24.16%

The production area has obvious characteristics

At present, China's toy manufacturing industry has formed obvious regional characteristics, mainly concentrated in Guangdong Province, Jiangsu Province, Shandong Province, Zhejiang Province, Fujian Province and Shanghai. The toy manufacturers in Guangdong and Fujian are mainly electric and plastic toys; those in Jiangsu and Shanghai are mainly plush toys; and those in Zhejiang are mainly wooden toys.

China is the big consumer of toys

In addition to being a major toy producer, China is also a major toy consumer, ranking second among the world's largest toy consumers. According to Euromonitor data, China’s toy consumption accounted for 13.8% of the world's total in 2018.

Source: Qianzhan web /Source: Qianzhan web

The growth rate of China's toy market exceeds that of the world

In recent years, China’'s toy industry has developed rapidly, and the market size has grown steadily. According to ECdataway data, the growth rate of China's toy industry market size exceeded that of the global toy industry market size in 2017, with the highest growth rate reaching 9% in 2018.

Average household toy consumption in China is low

However, in terms of average household toy consumption expenditure, the average toy consumption expenditure of Chinese households is far lower than that of the United States, the United Kingdom, Japan and other countries. The average toy consumption expenditure of American households reaches 2,153 yuan, and the average toy consumption expenditure of Chinese households is only 268.5 yuan.