For a long period of time in the past, our domestic brands have lived under the impact of "foreign brands", brand influence and product quality have not been generally recognized by Chinese. However, as China has developed into the world's second largest economy in recent years, domestic enterprises have paid more and more attention to innovation strength, and their investment in innovation has continued to increase. The development of various industries has achieved remarkable results, and various domestic "new forces" have emerged, including the children's toy industry known as the "Evergreen Tree".

According to the survey data jointly released by China Toys and Baby Products Association and GfK , China’s toy market accounted for 13% of the global market in 2017, with a scale of 60.7 billion. In addition, according to the data forecast of the China Investment Consulting Industry Research Center, from 2018 to 2022, the annual compound growth rate of China's toy market is about 9.16%, and by 2022, the toy market will reach 93.7 billion yuan.

The performance of China’s toy market is gratifying, the market development space is huge, and the market growth rate is much higher than the world's growth rate for 2%-4%. At the same time, we also clearly realize that although the China’s toy market is large, it has always been occupied by international brands, and the market share of domestic brand toys is relatively low. There are two main reasons for this: First, domestic toy brands lacked independent technical support and connotation filling in the past, resulting in insufficient core competitiveness. The second is the lack of originality and insufficient innovation investment as support.

What is gratifying is that with the advancement of original ability and originality awareness, a "new force" in the toy industry, represented by Recur toys, has emerged in China, with richer connotations and more impressive high-quality products to improve the image of the domestic toy brand.

Enhance Brand Connotation, Build Ecological Content

Recur Toys mainly focuses on the mid-to-high-end simulation educational toy market. Our products include prehistoric series, wild series, marine series, and farm series. The product types are rich and diverse, and it continues to develop new products to meet the needs of the Chinese and international markets to enhance brand connotation.

For parents, when choosing toy products for their children, in addition to considering the play experience of the toy itself, it is also necessary to comprehensively consider the cognitive gains that the toy brings to the child. Recur is committed to allowing children to gain more in the process of playing. It has always paid attention to product ecological construction, attracting and retaining children's attention through rich ecological content. Across China, we have jointly launched a series of animal science tour exhibitions with a number of cultural and creative brands, animal theme museums, and chain toy brands, which not only satisfied children's curiosity about nature and animals, but also enhanced children's interest in exploration and cognition. .

　　(Figure: Recur's past popular science activities)

Self-built Factory to Fully Guarantee Quality

For any brand, the product is the lifeblood, and the same is true in the toy industry. Only with a comprehensive system of independent research and development, supply chain, manufacturing, quality and cost control can we continue to provide customers and consumers with high-quality products.

In these aspects, Recur is at the forefront of my country's toy industry again. In order to provide better toy products for children around the world and comprehensively ensure product quality, Recur Toys built our own factory, established R&D and supply chain systems, introduced elite talents and global advanced equipment, created an efficient and stable production team, then realized the quality control of toys from the source. Our toys have passed EU CE certification, American ASTM certification, China 3C certification, and comprehensively help products to go to a broader domestic and international market.

After landing on the moon, Armstrong said :"That's one small step for me, but one giant leap for civilization." Recur Toys has worked hard and continued to explode, which is also conducive to enhancing the image of domestic toy brands in the minds of consumers. It can be said that every step of Recur Toys is a big step forward for domestic toy brands.