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Recur Toy CreatioConcept Makes Chinese Toy Brands More Impressive

Recur Toy CreatioConcept Makes Chinese Toy Brands More Impressive

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  • Time of issue:2022-05-12 10:54
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Recur Toy CreatioConcept Makes Chinese Toy Brands More Impressive

For a long period of time in the past, our domestic brands have lived under the impact of "foreign brands", brand influence and product quality have not been generally recognized by Chinese. However, as China has developed into the world's second largest economy in recent years, domestic enterprises have paid more and more attention to innovation strength, and their investment in innovation has continued to increase. The development of various industries has achieved remarkable results, and various domestic "new forces" have emerged, including the children's toy industry known as the "Evergreen Tree".

According to the survey data jointly released by China Toys and Baby Products Association and GfK , China’s toy market accounted for 13% of the global market in 2017, with a scale of 60.7 billion. In addition, according to the data forecast of the China Investment Consulting Industry Research Center, from 2018 to 2022, the annual compound growth rate of China's toy market is about 9.16%, and by 2022, the toy market will reach 93.7 billion yuan.

  

1

 

The performance of China’s toy market is gratifying, the market development space is huge, and the market growth rate is much higher than the world's growth rate for 2%-4%. At the same time, we also clearly realize that although the China’s toy market is large, it has always been occupied by international brands, and the market share of domestic brand toys is relatively low. There are two main reasons for this: First, domestic toy brands lacked independent technical support and connotation filling in the past, resulting in insufficient core competitiveness. The second is the lack of originality and insufficient innovation investment as support.

What is gratifying is that with the advancement of original ability and originality awareness, a "new force" in the toy industry, represented by Recur toys, has emerged in China, with richer connotations and more impressive high-quality products to improve the image of the domestic toy brand.

Enhance Brand Connotation, Build Ecological Content

Recur Toys mainly focuses on the mid-to-high-end simulation educational toy market. Our products include prehistoric series, wild series, marine series, and farm series. The product types are rich and diverse, and it continues to develop new products to meet the needs of the Chinese and international markets to enhance brand connotation.

  

1

 

For parents, when choosing toy products for their children, in addition to considering the play experience of the toy itself, it is also necessary to comprehensively consider the cognitive gains that the toy brings to the child. Recur is committed to allowing children to gain more in the process of playing. It has always paid attention to product ecological construction, attracting and retaining children's attention through rich ecological content. Across China, we have jointly launched a series of animal science tour exhibitions with a number of cultural and creative brands, animal theme museums, and chain toy brands, which not only satisfied children's curiosity about nature and animals, but also enhanced children's interest in exploration and cognition. .

  

1

 

  (Figure: Recur's past popular science activities)

Self-built Factory to Fully Guarantee Quality

For any brand, the product is the lifeblood, and the same is true in the toy industry. Only with a comprehensive system of independent research and development, supply chain, manufacturing, quality and cost control can we continue to provide customers and consumers with high-quality products.

In these aspects, Recur is at the forefront of my country's toy industry again. In order to provide better toy products for children around the world and comprehensively ensure product quality, Recur Toys built our own factory, established R&D and supply chain systems, introduced elite talents and global advanced equipment, created an efficient and stable production team, then realized the quality control of toys from the source. Our toys have passed EU CE certification, American ASTM certification, China 3C certification, and comprehensively help products to go to a broader domestic and international market.

After landing on the moon, Armstrong said :"That's one small step for me, but one giant leap for civilization." Recur Toys has worked hard and continued to explode, which is also conducive to enhancing the image of domestic toy brands in the minds of consumers. It can be said that every step of Recur Toys is a big step forward for domestic toy brands.

 · 相关新闻

12 2022-05
News
The 7th Charity Exhibition was held in Shenzhen
From September 20th to 22nd, the Seventh Charity Exhibition was jointly organized by the Ministry of Civil Affairs, the State-owned Assets Supervision and Administration Commission of the State Council, the State Council Poverty Alleviation Office, the All-China Federation of Industry and Commerce, the Red Cross Society of China, the Guangdong Provincial People's Government, the Shenzhen Municipal People's Government and the China Charity Federation. The China Public Welfare and Charity Project Exchange Exhibition (hereinafter referred to as "Charity Exhibition") was held in Shenzhen Convention and Exhibition Center. The theme of the exhibition is "Focus on poverty alleviation and create a better life together".      This charity exhibition attracted a total of 791 institutions, 896 projects and 917 consumer poverty alleviation products, including China Southern Power Grid, China COSCO Shipping Group, China General Nuclear Power Group, China Construction Bank, China Life Insurance, China Ping An Insurance, Evergrande Group, Tencent, Vanke, Shenzhen Huaqiang Group, Country Garden, China Foundation for Poverty Alleviation, Shenzhen One Foundation, Shenzhen Charity Association and other enterprises and charitable organizations that have actively explored in the field of poverty alleviation, as well as typical projects in the field of social poverty alleviation. In the Shenzhen Charity Exhibition Area, a black gorilla resembling King Kong is particularly eye-catching. It also contrasts sharply with the white mascot of the Shenci Association. Yes, it is the animal model of the Recur.        Shenzhen Charity Exhibition Area        Gorillas add atmosphere to the scene (under construction)    In the special book research session, guests from all walks of life in Shenzhen philanthropy exchanged their insights and experiences on "Shenzhen City Charity Changers", and collided with more ideas for the development of philanthropy. It is reported that the book explores the secrets behind Shenzhen's leadership in philanthropy from the perspectives of the government, enterprises, society and individuals, and records the development process of Shenzhen's philanthropy.        Meeting In addition to the more formal meetings, there are many interesting activities on site. If you missed it last weekend, you might as well follow the editor to take a look. Founded in Shenzhen, the 26-year-old veteran band, One-way Road Band, swept the audience with a ballad version of "Charity and Kindness", attracting a large number of young people to come to sign autographs and take photos.        The band sang the song of Shenzhen Charity Association In the view of Shenzhen Charity Association, charity should be a happy, dynamic and interactive way, so that more people (especially children) will be interested in participating. To this end, they also provided a variety of interactive games for the visiting citizens, such as bamboo dragonfly, skipping rope, handicraft and so on.        Live interactive games As a partner of Shenzhen Charity Association, Recur also participated in this charity exhibition. In addition to providing the gorilla model mentioned above, it also sponsored interactive prizes and charity toys, which further increased the enthusiasm of the onlookers.        Recur toys as interactive rewards        Shenzhen Anqihao Toys Co., Ltd. was awarded the Enthusiastic Charity and Public Welfare Enterprise        Group photo of caring enterprises and individuals Friends who follow Recur's news should have the impression that on Children's Day this year, we participated in public welfare activities organized by Shenzhen Charity Association and Shenzhen Toy Industry Association, sending sick children their favorite toys. So this is not the first time, nor will it be the last time, to pay attention to charity and public welfare and undertake corporate social responsibility, Recur is always on the way.
12 2020-09
News
Heartwarming Christmas, Ankyl participated in the charity event of Shenzhen Charity Association
Christmas just passed, have you received a Christmas present? Not long ago, the children of Shenzhen Youqi Children's Rehabilitation Center received special Christmas gifts. These gifts are beautifully crafted, including lifelike simulation dinosaurs, cute little pets, What's more heartwarming than than the cute toys in the cold winter. It is reported that this batch of toys came from Shenzhen Ankyl Toys Co., Ltd. In response to the initiative of the Shenzhen Charity Association's "'Constructors' Care Fund" project, organized by Shenzhen Charity Association, Ankyl donated hundreds of simulation items to this event. These toys have arrived in the hands of children in batches before and after Christmas, On September 5, 2020, the "Shenzhen Charity Association" invited Mr. Chen, Marketing Director of Ankyl, to participate in the open day event. The host led everyone to visit the Shenzhen Charity Association, and the staff gave a warm explaining to the audience, let the public understand many details of the work of the charity association, Mr. Chen made a speech as a special guest.         Ankyl Marketing Director Mr. Chen (left)   Charity Association reporter (right) Shenzhen Ankyl Toys Co., Ltd. is a comprehensive toy enterprise integrating R&D, design and sales, headquartered in Shenzhen, China. The team has creative senior design and R&D talents, and introduces cutting-edge 3D modeling and printing technology, and is committed to bringing children a novel and joyful play experience. The company's flagship simulation toy brand "Recur" reproduces the animals in nature vividly to children, allowing children to experience nature and life more intuitively. Ankyl hopes to do its best to infect more builders who come to Shenzhen, and let more enterprises and individuals participate in the activities of giving love.      Manager Chen said that he would like to thank the "Shenzhen Charity Association" for giving Ankyl a stage to show his strength. The greater the power, the greater the more responsibility. Ankyl has been rooted in Shenzhen for 10 years and has continued to grow and develop. In addition to own efforts, we are also inseparable from the support of the Shenzhen Municipal Government and people from all walks of life. Today, Ankyl already has a certain strength, and naturally he has to contribute his own strength to Shenzhen and Shenzhen's philanthropy. Shortly after Ankyl initiated the charity donation, the staff of Shenzhen Youqi Children's Rehabilitation Center sent a certificate of appreciation, which is an affirmation and encouragement for Ankyl’s work. With this encouragement, Ankyl philanthropy will go further and further.      In the future, Ankyl will continue to build a global toy kingdom as the goal, polish its products with heart, bring joy to children, and spread knowledge. For enterprises, making products well is the greatest charity. Ankyl will adhere to the mission of "bringing joy and knowledge to people!" and continue to work hard!
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Love Toys Put Together A Colorful Childhood for Seriously ill Children! The "Shen Shan Happiness ·Toy Story" project has been responded by many companies
The Shenzhen Charity Association's "Care Fund for Builders in Shenzhen" organized a series of activities to focus on seriously ill children, and delivered toys to these Children in some hospitals in Shenzhen. In the toy collection process, many companies responded. Within three days, led by the Party Branch of Shenzhen Toy Industry Association, 27 caring enterprises donated a total of 2,662 toys.      At present, company business covers more than 30 countries around the world, products are exported to Europe, the United States, Japan, South Korea, Southeast Asia, Australia and other places. Domestic sales merchants include supermarkets, toy stores, theme halls, bookstores, etc. In 2015, Ankyl launched its own brand "Recur", adhering to the mission of bringing joy and knowledge to people, aims to become an internationally renowned toy kingdom. Ankyl mainly produces and develops the Recur brand (simulation educational toys), which reproduce the animals in nature vividly to children, and reduce the proportion of animal prototypes to maximize the restoration of animal forms, so that children can experience nature and life more intuitively. The product comes with interesting popular science knowledge, allowing parents to entertain and children to learn and enjoy, stimulating children's imagination and preliminary understanding of the world, thus establishing a good communication bridge between parents and children.      According to Mr. Chen, the company's marketing director, Ankyl is willing to bring a simple and pure beauty to children's childhood, and is committed to helping create Shenzhen's business card with the reputation of "Charity City" and "Child-Friendly City" together with the Charity Association. . It is understood that in order to adapt to the changes in the public welfare environment, adhere to the mission and vision of the organization, let every Shenzhen person participate in sharing, have fair charitable resources, and support Shenzhen people in realizing their charitable demands, advocating the spirit of charity, and participating in public welfare actions. Shenzhen Charity Association now launching the "Shen Shan Happiness·Toy Story" project, and sincerely invite all relevant enterprises and institutions to donate love toys, love time and professional knowledge to carry out various activities related to caring for children in the "Shen Shan Hui Fu Plan", and jointly promote the Shenzhen will be built into a beautiful city with the reputation of "Charity City" and "Child Friendly City". Shenzhen Charity Association takes the "Toy Story" project as the starting point, and through a series of publicity and offline activities, fully link hospitals, enterprises, social organizations and other resources to further build the brand effect of "Shen Shan Happiness Plan", and create a place where everyone participates. Public welfare atmosphere; and through the leadership of party building, joint learning and joint construction, and actively linking party branches of various units in Shenzhen to participate in public welfare activities, give full play to the leading role of party members in loving Shenzhen and caring for children. At the same time, Shenzhen Charity Association will continue to carry out special public welfare activities with different themes to drive cooperative enterprises and institutions to deeply participate in various activities of caring for children, further maintain and stimulate enthusiasm and interest in public welfare, enhance the image of corporate social responsibility, and widely advocate the spirit of charity; All sectors of society pay attention to children with special needs, seriously ill children and other children who need to be cared for, create a healthy growth environment for them, and introduce relevant family education guidance and psychological counseling content to promote the integration of parent-child relationships and jointly build a benchmark for people's livelihood and happiness.
12 2022-05
News
Recur Toy CreatioConcept Makes Chinese Toy Brands More Impressive
For a long period of time in the past, our domestic brands have lived under the impact of "foreign brands", brand influence and product quality have not been generally recognized by Chinese. However, as China has developed into the world's second largest economy in recent years, domestic enterprises have paid more and more attention to innovation strength, and their investment in innovation has continued to increase. The development of various industries has achieved remarkable results, and various domestic "new forces" have emerged, including the children's toy industry known as the "Evergreen Tree". According to the survey data jointly released by China Toys and Baby Products Association and GfK , China’s toy market accounted for 13% of the global market in 2017, with a scale of 60.7 billion. In addition, according to the data forecast of the China Investment Consulting Industry Research Center, from 2018 to 2022, the annual compound growth rate of China's toy market is about 9.16%, and by 2022, the toy market will reach 93.7 billion yuan.      The performance of China’s toy market is gratifying, the market development space is huge, and the market growth rate is much higher than the world's growth rate for 2%-4%. At the same time, we also clearly realize that although the China’s toy market is large, it has always been occupied by international brands, and the market share of domestic brand toys is relatively low. There are two main reasons for this: First, domestic toy brands lacked independent technical support and connotation filling in the past, resulting in insufficient core competitiveness. The second is the lack of originality and insufficient innovation investment as support. What is gratifying is that with the advancement of original ability and originality awareness, a "new force" in the toy industry, represented by Recur toys, has emerged in China, with richer connotations and more impressive high-quality products to improve the image of the domestic toy brand. Enhance Brand Connotation, Build Ecological Content Recur Toys mainly focuses on the mid-to-high-end simulation educational toy market. Our products include prehistoric series, wild series, marine series, and farm series. The product types are rich and diverse, and it continues to develop new products to meet the needs of the Chinese and international markets to enhance brand connotation.      For parents, when choosing toy products for their children, in addition to considering the play experience of the toy itself, it is also necessary to comprehensively consider the cognitive gains that the toy brings to the child. Recur is committed to allowing children to gain more in the process of playing. It has always paid attention to product ecological construction, attracting and retaining children's attention through rich ecological content. Across China, we have jointly launched a series of animal science tour exhibitions with a number of cultural and creative brands, animal theme museums, and chain toy brands, which not only satisfied children's curiosity about nature and animals, but also enhanced children's interest in exploration and cognition. .        (Figure: Recur's past popular science activities) Self-built Factory to Fully Guarantee Quality For any brand, the product is the lifeblood, and the same is true in the toy industry. Only with a comprehensive system of independent research and development, supply chain, manufacturing, quality and cost control can we continue to provide customers and consumers with high-quality products. In these aspects, Recur is at the forefront of my country's toy industry again. In order to provide better toy products for children around the world and comprehensively ensure product quality, Recur Toys built our own factory, established R&D and supply chain systems, introduced elite talents and global advanced equipment, created an efficient and stable production team, then realized the quality control of toys from the source. Our toys have passed EU CE certification, American ASTM certification, China 3C certification, and comprehensively help products to go to a broader domestic and international market. After landing on the moon, Armstrong said :"That's one small step for me, but one giant leap for civilization." Recur Toys has worked hard and continued to explode, which is also conducive to enhancing the image of domestic toy brands in the minds of consumers. It can be said that every step of Recur Toys is a big step forward for domestic toy brands.

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