Brand visuals break into new audiences! RECUR Yueku’s Shanghai Toy Fair concludes successfully...
Release date:
2026-06-08
Source:
As the clamor of the toy fair began to subside
The “Healing Afterglow” Left Behind by RECUR Yueku
It is still gaining momentum.
A three-day event from October 15 to 17
Shanghai Toy Trendy Toy Exhibition
A fusion of brand DNA
An immersive exhibition of artistic aesthetics
And thus, the curtain rises.
Looking back on this exhibition
RECUR’s brand color scheme
Running through every detail of the exhibition space
From the extensive layout of the main exhibition booth
To the precise correspondence with the display props
Enhance brand recognition
It leaves a deep impression at first sight.
Soft yet not bland on the scene.
Macaron green
Complemented by warm yellow lighting to create a harmonious effect.
It has both continued the brand’s legacy…
The core tone of “heartwarming companionship”
It also creates a distinction from
The premium quality of the traditional toy fair
And the most eye-catching in the exhibition area
It must be that exquisitely artistic window display.
The Frog Prince Sitting Under the Desk Lamp Sofa
Reveals the ultimate elegance of Western fantasy literature.
Like a dapper aristocratic gentleman.
On-site
Countless customers stop to take photos:
There is one facing the shop window.
Filming location of Prince Frog from Savero
There are fragrance‑focused dolls pausing for close inspection.
Under the phone camera
The shop window and the products create an engaging visual dialogue.
A customer said with a smile:
I originally came to pick out some goods,
In the end, I was first won over by the window display’s eye-catching appeal.
If we say that visual appeal is the “key to opening the door” for attracting customers,
That product is the “core strength” that keeps customers’ hearts.
This exhibition
RECUR Yueku has brought
Multiple new series
There are plants and flowers that emit a floral fragrance.
New Halloween items with diverse gameplay options
Once again confirms
“Original Design + Practical Functionality”
Strong appeal.
As a major hallmark of the brand
“Microwave-Heated Scented Sleep Aid Doll”
Once again, this is the exhibition area’s biggest crowd-puller.
Built-in heated mustard seeds and
Fragrance granules for international perfumery
After 60 seconds of microwave heating
It can continuously release constant-temperature heat at 40–55°C.
It can also relieve menstrual pain.
It can also soothe emotions through fragrance.
These key product highlights instantly set them apart.
A gap that sets it apart from the traditional plush toy market.
And the food-themed plush toys
— Hamburgers, french fries, sandwiches, and more,
Then, with the adorable premise of “carb healing,”
Becoming the top choice for check-ins among young people,
Many customers on site stated that
“Seeing it makes me want to own it,
“Because it can add a little joy to life.”
In addition,
A dinosaur supergroup model that has become a bestseller in 36 countries worldwide.
Also known for “making an entrance with its own BGM”
Its fun format has attracted countless eyes.
Realistic forms, delicate textures
This exquisite craftsmanship is unmatched.
Don’t let the customers present sigh.
The toy industry relies heavily on IP licensing.
The Moment of Tipping the Market
RECUR Yueku always
Adhere to the principle of “originality reigns”
From concept art and modeling to finished product development
End-to-end independent control
Each product not only passes
U.S. ASTM, EU CE, China CCC
Three Major Authorizations
Moreover, meticulous craftsmanship is poured into every detail.
—— For example, by giving a plush toy the ability to…
“Anthropomorphic character design”
Let products be more than just objects,
It is even a “companion” that can convey emotions.
In the future, RECUR will continue to
Deepen multi-channel expansion.
Between plush toys and functionality
The derivatives market continues to innovate.
With higher-quality products
For global consumers
Bringing healing within reach.
Next stop, Hong Kong Station.
We continue to set sail with “healing” as our banner.
Rushing toward more passions and expectations
Company Introduction
RECUR, a high-end, original‑design trend brand from China, operates its own manufacturing facility. Founded in 2018, the company boasts a 10,000‑square‑meter proprietary production base and serves as a global supply‑chain provider integrating the design and manufacture of plastic models and plush toys. Its plastic‑toy production line focuses on eco‑friendly materials such as PVC and ABS, with deep expertise in series featuring dinosaurs, wildlife, farms, and marine life—OEM services that lay a solid foundation for quality through green manufacturing processes. Meanwhile, the plush‑toy division maintains an independent brand and offers end‑to‑end OEM/ODM solutions, from raw materials to finished products. With 14 years of market experience, RECUR has expanded its operations worldwide. Backed by a network of over 260 physical stores across more than 70 Chinese cities, along with diversified online channels,
Brand Mission
RECUR centers on “accompanying and healing,” infusing each of its products with the gentle, heartwarming power of happiness and a delightful, endearing emotional appeal. Upholding its brand philosophy—“Love’s Warmth, Recur”—the brand is committed to becoming a warm, caring companion that witnesses and nurtures everyone’s journey of healing and growth.
Partner
In overseas markets, well-known toy chains such as Toys “R” Us and Hamleys, along with retail giants like Walmart and Target, have established strategic partnerships in China with leading players including Toys “R” Us, Tomato Pocket, K11, CITIC Bookstore, Coolle Trendy Toys, Chaopin Zhishang, the Natural History Museum, the China Dinosaur Park, and Taihu Dragon Dream. Across the country, the total number of sales outlets has surpassed 10,000.
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