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The 7th Charity Exhibition was held in Shenzhen
From September 20th to 22nd, the Seventh Charity Exhibition was jointly organized by the Ministry of Civil Affairs, the State-owned Assets Supervision and Administration Commission of the State Council, the State Council Poverty Alleviation Office, the All-China Federation of Industry and Commerce, the Red Cross Society of China, the Guangdong Provincial People's Government, the Shenzhen Municipal People's Government and the China Charity Federation. The China Public Welfare and Charity Project Exchange Exhibition (hereinafter referred to as "Charity Exhibition") was held in Shenzhen Convention and Exhibition Center. The theme of the exhibition is "Focus on poverty alleviation and create a better life together".      This charity exhibition attracted a total of 791 institutions, 896 projects and 917 consumer poverty alleviation products, including China Southern Power Grid, China COSCO Shipping Group, China General Nuclear Power Group, China Construction Bank, China Life Insurance, China Ping An Insurance, Evergrande Group, Tencent, Vanke, Shenzhen Huaqiang Group, Country Garden, China Foundation for Poverty Alleviation, Shenzhen One Foundation, Shenzhen Charity Association and other enterprises and charitable organizations that have actively explored in the field of poverty alleviation, as well as typical projects in the field of social poverty alleviation. In the Shenzhen Charity Exhibition Area, a black gorilla resembling King Kong is particularly eye-catching. It also contrasts sharply with the white mascot of the Shenci Association. Yes, it is the animal model of the Recur.        Shenzhen Charity Exhibition Area        Gorillas add atmosphere to the scene (under construction)    In the special book research session, guests from all walks of life in Shenzhen philanthropy exchanged their insights and experiences on "Shenzhen City Charity Changers", and collided with more ideas for the development of philanthropy. It is reported that the book explores the secrets behind Shenzhen's leadership in philanthropy from the perspectives of the government, enterprises, society and individuals, and records the development process of Shenzhen's philanthropy.        Meeting In addition to the more formal meetings, there are many interesting activities on site. If you missed it last weekend, you might as well follow the editor to take a look. Founded in Shenzhen, the 26-year-old veteran band, One-way Road Band, swept the audience with a ballad version of "Charity and Kindness", attracting a large number of young people to come to sign autographs and take photos.        The band sang the song of Shenzhen Charity Association In the view of Shenzhen Charity Association, charity should be a happy, dynamic and interactive way, so that more people (especially children) will be interested in participating. To this end, they also provided a variety of interactive games for the visiting citizens, such as bamboo dragonfly, skipping rope, handicraft and so on.        Live interactive games As a partner of Shenzhen Charity Association, Recur also participated in this charity exhibition. In addition to providing the gorilla model mentioned above, it also sponsored interactive prizes and charity toys, which further increased the enthusiasm of the onlookers.        Recur toys as interactive rewards        Shenzhen Anqihao Toys Co., Ltd. was awarded the Enthusiastic Charity and Public Welfare Enterprise        Group photo of caring enterprises and individuals Friends who follow Recur's news should have the impression that on Children's Day this year, we participated in public welfare activities organized by Shenzhen Charity Association and Shenzhen Toy Industry Association, sending sick children their favorite toys. So this is not the first time, nor will it be the last time, to pay attention to charity and public welfare and undertake corporate social responsibility, Recur is always on the way.
See more information 白箭头 黑箭头
Love Toys Put Together A Colorful Childhood for Seriously ill Children! The "Shen Shan Happiness ·Toy Story" project has been responded by many companies
The Shenzhen Charity Association's "Care Fund for Builders in Shenzhen" organized a series of activities to focus on seriously ill children, and delivered toys to these Children in some hospitals in Shenzhen. In the toy collection process, many companies responded. Within three days, led by the Party Branch of Shenzhen Toy Industry Association, 27 caring enterprises donated a total of 2,662 toys.      At present, company business covers more than 30 countries around the world, products are exported to Europe, the United States, Japan, South Korea, Southeast Asia, Australia and other places. Domestic sales merchants include supermarkets, toy stores, theme halls, bookstores, etc. In 2015, Ankyl launched its own brand "Recur", adhering to the mission of bringing joy and knowledge to people, aims to become an internationally renowned toy kingdom. Ankyl mainly produces and develops the Recur brand (simulation educational toys), which reproduce the animals in nature vividly to children, and reduce the proportion of animal prototypes to maximize the restoration of animal forms, so that children can experience nature and life more intuitively. The product comes with interesting popular science knowledge, allowing parents to entertain and children to learn and enjoy, stimulating children's imagination and preliminary understanding of the world, thus establishing a good communication bridge between parents and children.      According to Mr. Chen, the company's marketing director, Ankyl is willing to bring a simple and pure beauty to children's childhood, and is committed to helping create Shenzhen's business card with the reputation of "Charity City" and "Child-Friendly City" together with the Charity Association. . It is understood that in order to adapt to the changes in the public welfare environment, adhere to the mission and vision of the organization, let every Shenzhen person participate in sharing, have fair charitable resources, and support Shenzhen people in realizing their charitable demands, advocating the spirit of charity, and participating in public welfare actions. Shenzhen Charity Association now launching the "Shen Shan Happiness·Toy Story" project, and sincerely invite all relevant enterprises and institutions to donate love toys, love time and professional knowledge to carry out various activities related to caring for children in the "Shen Shan Hui Fu Plan", and jointly promote the Shenzhen will be built into a beautiful city with the reputation of "Charity City" and "Child Friendly City". Shenzhen Charity Association takes the "Toy Story" project as the starting point, and through a series of publicity and offline activities, fully link hospitals, enterprises, social organizations and other resources to further build the brand effect of "Shen Shan Happiness Plan", and create a place where everyone participates. Public welfare atmosphere; and through the leadership of party building, joint learning and joint construction, and actively linking party branches of various units in Shenzhen to participate in public welfare activities, give full play to the leading role of party members in loving Shenzhen and caring for children. At the same time, Shenzhen Charity Association will continue to carry out special public welfare activities with different themes to drive cooperative enterprises and institutions to deeply participate in various activities of caring for children, further maintain and stimulate enthusiasm and interest in public welfare, enhance the image of corporate social responsibility, and widely advocate the spirit of charity; All sectors of society pay attention to children with special needs, seriously ill children and other children who need to be cared for, create a healthy growth environment for them, and introduce relevant family education guidance and psychological counseling content to promote the integration of parent-child relationships and jointly build a benchmark for people's livelihood and happiness.
See more information 白箭头 黑箭头
Recur Toy CreatioConcept Makes Chinese Toy Brands More Impressive
For a long period of time in the past, our domestic brands have lived under the impact of "foreign brands", brand influence and product quality have not been generally recognized by Chinese. However, as China has developed into the world's second largest economy in recent years, domestic enterprises have paid more and more attention to innovation strength, and their investment in innovation has continued to increase. The development of various industries has achieved remarkable results, and various domestic "new forces" have emerged, including the children's toy industry known as the "Evergreen Tree". According to the survey data jointly released by China Toys and Baby Products Association and GfK , China’s toy market accounted for 13% of the global market in 2017, with a scale of 60.7 billion. In addition, according to the data forecast of the China Investment Consulting Industry Research Center, from 2018 to 2022, the annual compound growth rate of China's toy market is about 9.16%, and by 2022, the toy market will reach 93.7 billion yuan.      The performance of China’s toy market is gratifying, the market development space is huge, and the market growth rate is much higher than the world's growth rate for 2%-4%. At the same time, we also clearly realize that although the China’s toy market is large, it has always been occupied by international brands, and the market share of domestic brand toys is relatively low. There are two main reasons for this: First, domestic toy brands lacked independent technical support and connotation filling in the past, resulting in insufficient core competitiveness. The second is the lack of originality and insufficient innovation investment as support. What is gratifying is that with the advancement of original ability and originality awareness, a "new force" in the toy industry, represented by Recur toys, has emerged in China, with richer connotations and more impressive high-quality products to improve the image of the domestic toy brand. Enhance Brand Connotation, Build Ecological Content Recur Toys mainly focuses on the mid-to-high-end simulation educational toy market. Our products include prehistoric series, wild series, marine series, and farm series. The product types are rich and diverse, and it continues to develop new products to meet the needs of the Chinese and international markets to enhance brand connotation.      For parents, when choosing toy products for their children, in addition to considering the play experience of the toy itself, it is also necessary to comprehensively consider the cognitive gains that the toy brings to the child. Recur is committed to allowing children to gain more in the process of playing. It has always paid attention to product ecological construction, attracting and retaining children's attention through rich ecological content. Across China, we have jointly launched a series of animal science tour exhibitions with a number of cultural and creative brands, animal theme museums, and chain toy brands, which not only satisfied children's curiosity about nature and animals, but also enhanced children's interest in exploration and cognition. .        (Figure: Recur's past popular science activities) Self-built Factory to Fully Guarantee Quality For any brand, the product is the lifeblood, and the same is true in the toy industry. Only with a comprehensive system of independent research and development, supply chain, manufacturing, quality and cost control can we continue to provide customers and consumers with high-quality products. In these aspects, Recur is at the forefront of my country's toy industry again. In order to provide better toy products for children around the world and comprehensively ensure product quality, Recur Toys built our own factory, established R&D and supply chain systems, introduced elite talents and global advanced equipment, created an efficient and stable production team, then realized the quality control of toys from the source. Our toys have passed EU CE certification, American ASTM certification, China 3C certification, and comprehensively help products to go to a broader domestic and international market. After landing on the moon, Armstrong said :"That's one small step for me, but one giant leap for civilization." Recur Toys has worked hard and continued to explode, which is also conducive to enhancing the image of domestic toy brands in the minds of consumers. It can be said that every step of Recur Toys is a big step forward for domestic toy brands.
See more information 白箭头 黑箭头
Recur Makes Appearance At Spielwarenmesse International Toy Fair 2019
The Spielwarenmesse International Toy Fair was held at the Nuremberg International Exhibition Center from January 30th to February 3rd, 2019 . Recur Toys, a global mid-to-high-end simulation educational toy brand, made a stunning appearance at this Fair with its many independent toy products.            Photo: Recur Toys Booth Photo at Spielwarenmesse International Toy Fair 2019 Since its inception in 1949, the Spielwarenmesse International Toy Fair in Germany has been attracting toy companies from all over the world, and has gradually developed into the largest and most well-known professional toy trade fair in the world. The Spielwarenmesse International Toy Fair in Germany is held every year and is one of the three largest toy exhibitions in the world with the highest reputation, the most influence and the largest number of exhibitors in the world of toys.    It is reported that more than 2,900 manufacturers from Germany and abroad participated in this exhibition. It is expected that 71,000 buyers and toy traders from more than 125 countries will participate in this annual feast of the toy industry. As one of the participating brands at the 2019 Spielwarenmesse International Toy Fair in Germany, Recur Toys will be ready to show off the strength of our own toy brand in China, and cooperate with more customers around the world for win-win cooperation, so that more children have Recur toys.
See more information 白箭头 黑箭头
Heartwarming Christmas, Ankyl participated in the charity event of Shenzhen Charity Association
Christmas just passed, have you received a Christmas present? Not long ago, the children of Shenzhen Youqi Children's Rehabilitation Center received special Christmas gifts. These gifts are beautifully crafted, including lifelike simulation dinosaurs, cute little pets, What's more heartwarming than than the cute toys in the cold winter. It is reported that this batch of toys came from Shenzhen Ankyl Toys Co., Ltd. In response to the initiative of the Shenzhen Charity Association's "'Constructors' Care Fund" project, organized by Shenzhen Charity Association, Ankyl donated hundreds of simulation items to this event. These toys have arrived in the hands of children in batches before and after Christmas, On September 5, 2020, the "Shenzhen Charity Association" invited Mr. Chen, Marketing Director of Ankyl, to participate in the open day event. The host led everyone to visit the Shenzhen Charity Association, and the staff gave a warm explaining to the audience, let the public understand many details of the work of the charity association, Mr. Chen made a speech as a special guest.         Ankyl Marketing Director Mr. Chen (left)   Charity Association reporter (right) Shenzhen Ankyl Toys Co., Ltd. is a comprehensive toy enterprise integrating R&D, design and sales, headquartered in Shenzhen, China. The team has creative senior design and R&D talents, and introduces cutting-edge 3D modeling and printing technology, and is committed to bringing children a novel and joyful play experience. The company's flagship simulation toy brand "Recur" reproduces the animals in nature vividly to children, allowing children to experience nature and life more intuitively. Ankyl hopes to do its best to infect more builders who come to Shenzhen, and let more enterprises and individuals participate in the activities of giving love.      Manager Chen said that he would like to thank the "Shenzhen Charity Association" for giving Ankyl a stage to show his strength. The greater the power, the greater the more responsibility. Ankyl has been rooted in Shenzhen for 10 years and has continued to grow and develop. In addition to own efforts, we are also inseparable from the support of the Shenzhen Municipal Government and people from all walks of life. Today, Ankyl already has a certain strength, and naturally he has to contribute his own strength to Shenzhen and Shenzhen's philanthropy. Shortly after Ankyl initiated the charity donation, the staff of Shenzhen Youqi Children's Rehabilitation Center sent a certificate of appreciation, which is an affirmation and encouragement for Ankyl’s work. With this encouragement, Ankyl philanthropy will go further and further.      In the future, Ankyl will continue to build a global toy kingdom as the goal, polish its products with heart, bring joy to children, and spread knowledge. For enterprises, making products well is the greatest charity. Ankyl will adhere to the mission of "bringing joy and knowledge to people!" and continue to work hard!
See more information 白箭头 黑箭头
Bringing Chinese Toys to the World,Recur Toys Comprehensively Promotes Brand Globalization
Suppose you suddenly want to eat apples and walk into a fruit store. There are apples that look similar, ranging from 8 RMB to 30 RMB per catty. If you can't try them, how would you choose? If you have a hard time choosing, it may just be because there are no brands you are familiar with among these apples. In most cases, when consumers consume, in addition to paying the currency price of the commodity, they must also spend a certain cost in order to optimize the choice, and this part of the cost is called the "choice cost". The emergence of brands is to provide consumers with an exclusive category symbol, thereby effectively reducing the cost of consumers' choice. Same as the question just now, what if this time you are no longer buying apples, but buying toys for your children? According to the survey data jointly released by the China Toys and Baby Products Association and GfK (GfK) China, Chinese toy market accounted for 13% of the global market in 2017, with a scale of 60.7 billion. In addition, according to the data forecast of the China Investment Consulting Industry Research Center, from 2018 to 2022, the annual compound growth rate of Chinese toy market is about 9.16%, and by 2022, the toy market will reach 93.7 billion yuan. Today, however, there are still only few well-known toy brands in China. The domestic mid-to-high-end market has long been occupied by international brands including Europe, America and Japan, and there are few Chinese toy brands that can export to these countries or regions. Under the tide of consumption upgrading, the demand for toys by parent-child families is no longer just the toys themselves, but also the interaction methods and values behind them. The brand management of mid-to-high-end toys has also become an effective strategy to increase the added value of toys, improve the market recognition of toys, and reduce the operating costs of toys. So how do we build Chinese mid-to-high-end toy brands? We may find the answer from the Chinese toy brand Recur, which has risen in the global market in recent years. Create a selling point that can endorse the brand At present, Chinese toy industry has established a series of perfect product standards, and these national standards are gradually perceived by more consumers. However, as a toy company positioned in the mid-to-high end, in addition to meeting the basic market entry threshold, it should also pursue higher quality and experience and refine it. These refined standards make it easier to define market positioning, form a competitive advantage, and enhance business value. Toys under the new consumption trend must be based on the higher play experience value of parent-child families. In this regard, I believe Recur Toys also has a clear understanding. First of all, it makes the animal toys realistic enough, and the other is to make the products have better flexibility and texture through a series of processes, so as to distinguish them from similar toy brands, so that the products have the selling point of endorsement for the brand.      More precise brand positioning Just as the high-speed rail will set up business seats, first-class seats, and second-class seats to meet the consumption needs of different consumer groups, the toy industry also needs to target market segments and accurately touch the pain points of consumers. With the wave of domestic consumption upgrading, parent-child families have higher requirements for the quality and service of toys. After integrating information from multiple public channels, we can learn that Recur's product design, promotional materials, product packaging, and display design all maintain a unified overall tone. At the same time, it has carried out animal science tours in many cities to actively shorten the distance with users. This series of actions is conducive to building a brand image and creating a high-end and beautiful interactive experience.      The wave of internationalization of Chinese toy brands James Chen, the founder of Recur, once said: "The spring of Recur is also the spring for Chinese brands to go global." As the world's leading simulation educational toy brand, Recur Toys has also been promoting the brand's international strategy and shaping the Chinese brand image. . For example, at the beginning of 2019, the Recur team brought a number of new products to the largest and most well-known professional toy trading exhibition in the world - the Nuremberg Toy Fair in Germany, showing the Made in China in the new era. Another output of positive energy from Chinese toy brands. For their brand, the biggest gain is to further develop international cooperation channels.      Looking at today's global toy market, popular international toy brands are still popular around the world, but it is not difficult to find that more and more Chinese toys have been integrated into parent-child families in more countries, so that the world can apprecia
See more information 白箭头 黑箭头
Bringing Chinese Toys to the World,Recur Toys Comprehensively Promotes Brand Globalization
Suppose you suddenly want to eat apples and walk into a fruit store. There are apples that look similar, ranging from 8 RMB to 30 RMB per catty. If you can't try them, how would you choose? If you have a hard time choosing, it may just be because there are no brands you are familiar with among these apples. In most cases, when consumers consume, in addition to paying the currency price of the commodity, they must also spend a certain cost in order to optimize the choice, and this part of the cost is called the "choice cost". The emergence of brands is to provide consumers with an exclusive category symbol, thereby effectively reducing the cost of consumers' choice. Same as the question just now, what if this time you are no longer buying apples, but buying toys for your children? According to the survey data jointly released by the China Toys and Baby Products Association and GfK (GfK) China, Chinese toy market accounted for 13% of the global market in 2017, with a scale of 60.7 billion. In addition, according to the data forecast of the China Investment Consulting Industry Research Center, from 2018 to 2022, the annual compound growth rate of Chinese toy market is about 9.16%, and by 2022, the toy market will reach 93.7 billion yuan. Today, however, there are still only few well-known toy brands in China. The domestic mid-to-high-end market has long been occupied by international brands including Europe, America and Japan, and there are few Chinese toy brands that can export to these countries or regions. Under the tide of consumption upgrading, the demand for toys by parent-child families is no longer just the toys themselves, but also the interaction methods and values behind them. The brand management of mid-to-high-end toys has also become an effective strategy to increase the added value of toys, improve the market recognition of toys, and reduce the operating costs of toys. So how do we build Chinese mid-to-high-end toy brands? We may find the answer from the Chinese toy brand Recur, which has risen in the global market in recent years. Create a selling point that can endorse the brand At present, Chinese toy industry has established a series of perfect product standards, and these national standards are gradually perceived by more consumers. However, as a toy company positioned in the mid-to-high end, in addition to meeting the basic market entry threshold, it should also pursue higher quality and experience and refine it. These refined standards make it easier to define market positioning, form a competitive advantage, and enhance business value. Toys under the new consumption trend must be based on the higher play experience value of parent-child families. In this regard, I believe Recur Toys also has a clear understanding. First of all, it makes the animal toys realistic enough, and the other is to make the products have better flexibility and texture through a series of processes, so as to distinguish them from similar toy brands, so that the products have the selling point of endorsement for the brand.      More precise brand positioning Just as the high-speed rail will set up business seats, first-class seats, and second-class seats to meet the consumption needs of different consumer groups, the toy industry also needs to target market segments and accurately touch the pain points of consumers. With the wave of domestic consumption upgrading, parent-child families have higher requirements for the quality and service of toys. After integrating information from multiple public channels, we can learn that Recur's product design, promotional materials, product packaging, and display design all maintain a unified overall tone. At the same time, it has carried out animal science tours in many cities to actively shorten the distance with users. This series of actions is conducive to building a brand image and creating a high-end and beautiful interactive experience. The wave of internationalization of Chinese toy brands James Chen, the founder of Recur, once said: "The spring of Recur is also the spring for Chinese brands to go global." As the world's leading simulation educational toy brand, Recur Toys has also been promoting the brand's international strategy and shaping the Chinese brand image. . For example, at the beginning of 2019, the Recur team brought a number of new products to the largest and most well-known professional toy trading exhibition in the world - the Nuremberg Toy Fair in Germany, showing the Made in China in the new era. Another output of positive energy from Chinese toy brands. For their brand, the biggest gain is to further develop international cooperation channels.      Looking at today's global toy market, popular international toy brands are still popular around the world, but it is not difficult to find that more and more Chinese toys have been integrated into parent-child families in more countries, so that the world can appreciate China in
See more information 白箭头 黑箭头
Create a Chinese toy brand with ingenuity,Recur focuses on a new journey of quality revolution
From 2016 to 2019, "craftsman spirit" has appeared in the government reports of the two sessions for four consecutive years. Especially since the two sessions in 2018, the spirit of craftsmanship has become an indispensable driving force and source to promote the leap-forward upgrade of China's manufacturing quality.   In recent years, thinking and discussions about the spirit of craftsmen have continued to burst out, giving it a connotation of the times that is more in line with the development trend. Various supporting software and hardware measures have been continuously improved, so that the soil that is conducive to the birth and growth of craftsmen is deeper. More and more craftsmen of the new era stand out in the land of China, and their works, along with the trend of reform and opening up, are presented all over the world and have been widely recognized by international consumers.   A few days ago, the author learned from my country's toy industry that its brand awareness, quality refining, content ecological construction and other aspects have made leapfrog progress, practicing the spirit of craftsmen in the new era, and many toys have emerged. "New forces". These toy "new forces" abide by a rigorous product manufacturing attitude and are committed to bringing safer, better-looking and more interesting toy products to parent-child families. With high-quality products and excellent reputation, domestic and even global toy market has made great progress and has become a new business card for Chinese brands.   The market is the only criterion for testing product quality. The spirit of craftsman is manifested in attention to detail, meticulous craftsmanship, and pursuit of perfection. "Quality pursuit of excellence" is the core of "craftsman spirit". Only by constantly pursuing excellence can our brand gain a firm foothold in the big market.   "More craftsmen participate, longer production cycle, which means more production costs. We can complete various processes through automated production lines, but to make more impressive products and present the ultimate form of detail, can only be realized through the hands of our senior craftsmen. What is a craftsman, it is a product that has been precipitated over time.” James Chen, founder of Recur, said in an exclusive interview with the media.   It is understood that the characteristics and details of the appearance of the simulated animal toy products currently promoted by the toy brand are completed by senior clay sculptors and painters. They must first have a deep understanding of various animal postures, body types, and body structures. Each process has strict material ratio preparation and precise operation specifications.   For example, the coherent and round colored lines on the dinosaur toys we have seen are manually drawn by senior colorists. They use color-painting tools to outline and embellish the designated positions on the surface of the product. The position of each stroke is only in between millimeters. In addition, it is necessary to strictly combine the characteristics and concentration of the coating, and adjust the depth of the coating to ensure that it matches the texture of the product. All processes need to be accurately completed in a very short time, so that the color tone of the product can be kept consistent and the finished animal toys produced can be presented. Perfect texture. This series of craftsmanship is all completed by the craftsman's skillful hands and eyes.   One stroke at a time, leaving the temperature of the craftsman's fingertips. Every day, witnesses the perseverance of modern craftsmen. The product goes to a wider market and has gained wider recognition.   They are ordinary laborers and builders of the craftsman spirit of the new era. In ordinary positions, they persevere, move forward with ingenuity, strive for perfection, interpret the perfect understanding of "quality" in the journey of quality revolution, and help Chinese manufacturing to explode new energy.
See more information 白箭头 黑箭头
What impact does Recur, a new force in Chinese toys, have on the toy industry?
For a long period of time in the past, our domestic brands have lived under the impact of "foreign brands", and their brand influence and product quality have not been generally recognized by the Chinese. However, as China has developed into the world's second largest economy in recent years, domestic enterprises have paid more and more attention to innovation strength, and their investment in innovation has continued to increase. The development of various industries has achieved remarkable results, and various domestic "new forces" have emerged, including Including the children's toy industry known as the "evergreen tree". According to the survey data jointly released by China Toys and Baby Products Association and GfK China, Chinese toy market accounted for 13% of the global market in 2017, with a scale of 60.7 billion. In addition, according to the data forecast of the China Investment Consulting Industry Research Center, from 2018 to 2022, the annual compound growth rate of Chinese toy market is about 9.16%, and by 2022, the toy market will reach 93.7 billion yuan. The performance of Chinese toy market is very gratifying, the market development space is huge, and the market growth rate is much higher than the world's 2%-4% growth rate. At the same time, we should also clearly realize that although the domestic toy market is large, it has always been occupied by international brands, and the market share of domestic brand toys is relatively low. There are two main reasons for this. First, domestic toy brands lacked independent technical support and connotation filling in the past, resulting in insufficient core competitiveness. The second is the lack of originality and insufficient innovation investment as support. It is gratifying that with the progress of originality ability and originality consciousness, a "new force" in the toy industry, represented by Recur toys, has also emerged in China, and is improving with richer connotations and more impressive high-quality products. The image of the domestic toy brand. Enhance brand connotation and build ecological content Recur Toys focuses on the mid-to-high-end simulation educational toy market. Its products include prehistoric series, wild series, marine series, and farm series. The product types are rich and diverse, and it continues to develop new products to meet the needs of the Chinese and international markets to enhance brand connotation. For parents, when choosing toy products for their children, in addition to considering the play experience of the toy itself, it is also necessary to comprehensively consider the cognitive gains that the toy brings to the child. Recur is committed to allowing children to gain more in the process of playing. It has always paid attention to product ecological construction, attracting and retaining children's attention through rich ecological content. Across the country, we have jointly launched a series of animal science tour exhibitions with a number of cultural and creative brands, animal theme museums, and chain toy brands, which not only satisfied children's curiosity about nature and animals, but also enhanced children's interest in exploration and cognition. . Self-built factory to fully guarantee product quality For any brand, the product is the lifeblood of the brand, and the same is true in the toy industry. Only with a comprehensive system of independent research and development, supply chain, manufacturing, quality and cost control can we continue to provide customers and consumers with high-quality products. In these respects, Recur is once again at the forefront of Chinese toy industry. In order to provide better toy products for children around the world and comprehensively ensure product quality, Recur Toys built its own factory, established R&D and supply chain systems, introduced elite talents and global advanced equipment, created an efficient and stable production team, and realized the quality of toys from the source. Control, the toys produced have passed the EU CE certification, the US ASTM certification, and the China 3C certification, which comprehensively helps the products to go to a broader domestic and international market. Armstrong said after landing on the moon, "That's one small step for me, but one giant leap for civilization." Recur Toys has worked hard and continued to explode, which is also conducive to enhancing the image of domestic toy brands in the minds of consumers. It can be said that every step of Recur Toys is a big step forward for domestic toy brands.
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Double revenue in 2018, Recur toys development trend is eye-catching
In 2018, Recur Toys once again doubled its global revenue. Looking back on the 7 years that Recur has taken root in the field of soft rubber simulation animal toys, it is a journey from calm sailing to growing into an important mid-to-high-end simulation educational toy brand in the world. Quoting the words of James Chen, founder of Recur Toys, that is: "What supports Recur people is the expectation and focus on the road ahead, the trust and encouragement given by parents, children, and partners. A sense of mission to make breakthroughs.”      With Recur's attitude of responsibility, users, and customers, the market has given an eager response, and the steadily rising global shipments have given the answer. Standing on the road of development and looking back on the way Recur toys came, it can be seen that users are always the beacon on the road of Recur toys. Since its establishment, the Recur toy team has always insisted on promoting one of the most important things, which is to collect parents' opinions on the demand for children's toys and animal toys, and to deeply understand the parents' demand for children's toys. After continuous in-depth communication, the four core requirements for the product development of Recur toys have been determined: entertaining, knowledge exchange, thinking and exploration, and parent-child interaction. This sets the tone for the development of Recur products. Every time we develop products, we never make assumptions. We must listen to user needs and do a good job in collecting user needs. While doing a good job of products, Recur Toys does a good job in extending services of products. Joint partners have carried out dozens of popular science tour exhibitions including ancient animals, wild animals, marine animals, and farm animals in many cities across the country, promoting the implementation of animal science knowledge, allowing children to form a perceptual understanding of animals and broaden their cognitive horizons , conveying the meaning of animal protection, in order to achieve the ideal effect of "education and entertainment", so that children's play experience can be upgraded. Since the establishment of Recur Toys, the product side has always been the focus of James Chen, the founder of Recur Toys. Let the product manager put forward product development opinions after integrating parents' opinions, and organize employees of various departments to participate in multi-faceted verification and discussion on product experience. By organizing brainstorming and mutual discussions, grounded product development opinions were implemented, which fundamentally improved the experience of Recur products. On the other hand, James Chen is not only the leader of Recur toy brand, but also a deep experience user of Recur toy. It can be said that every step of Recur Toys since its establishment has deeply revolved around the children's playing experience, which has resulted in the continuous increase of Recur Toys' global shipments and steady growth in revenue. It also allowed Recur toy to grow into one of the most concerned toy brands in the global children's toy industry within the first ten years after its establishment. James Chen has always believed that the business of children's toys has never been a fast-moving business. In the future, Recur toys, which are well aware of these truths, will surely continue to maintain a steady forward momentum in the fiercely competitive environment of the children's toy market.
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Shenzhen Ankyl Toys Co., Ltd.

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