Search
Search
这是描述信息
Your current location:
Homepage
/
News

 · News

The 7th Charity Exhibition was held in Shenzhen
From September 20th to 22nd, the Seventh Charity Exhibition was jointly organized by the Ministry of Civil Affairs, the State-owned Assets Supervision and Administration Commission of the State Council, the State Council Poverty Alleviation Office, the All-China Federation of Industry and Commerce, the Red Cross Society of China, the Guangdong Provincial People's Government, the Shenzhen Municipal People's Government and the China Charity Federation. The China Public Welfare and Charity Project Exchange Exhibition (hereinafter referred to as "Charity Exhibition") was held in Shenzhen Convention and Exhibition Center. The theme of the exhibition is "Focus on poverty alleviation and create a better life together".      This charity exhibition attracted a total of 791 institutions, 896 projects and 917 consumer poverty alleviation products, including China Southern Power Grid, China COSCO Shipping Group, China General Nuclear Power Group, China Construction Bank, China Life Insurance, China Ping An Insurance, Evergrande Group, Tencent, Vanke, Shenzhen Huaqiang Group, Country Garden, China Foundation for Poverty Alleviation, Shenzhen One Foundation, Shenzhen Charity Association and other enterprises and charitable organizations that have actively explored in the field of poverty alleviation, as well as typical projects in the field of social poverty alleviation. In the Shenzhen Charity Exhibition Area, a black gorilla resembling King Kong is particularly eye-catching. It also contrasts sharply with the white mascot of the Shenci Association. Yes, it is the animal model of the Recur.        Shenzhen Charity Exhibition Area        Gorillas add atmosphere to the scene (under construction)    In the special book research session, guests from all walks of life in Shenzhen philanthropy exchanged their insights and experiences on "Shenzhen City Charity Changers", and collided with more ideas for the development of philanthropy. It is reported that the book explores the secrets behind Shenzhen's leadership in philanthropy from the perspectives of the government, enterprises, society and individuals, and records the development process of Shenzhen's philanthropy.        Meeting In addition to the more formal meetings, there are many interesting activities on site. If you missed it last weekend, you might as well follow the editor to take a look. Founded in Shenzhen, the 26-year-old veteran band, One-way Road Band, swept the audience with a ballad version of "Charity and Kindness", attracting a large number of young people to come to sign autographs and take photos.        The band sang the song of Shenzhen Charity Association In the view of Shenzhen Charity Association, charity should be a happy, dynamic and interactive way, so that more people (especially children) will be interested in participating. To this end, they also provided a variety of interactive games for the visiting citizens, such as bamboo dragonfly, skipping rope, handicraft and so on.        Live interactive games As a partner of Shenzhen Charity Association, Recur also participated in this charity exhibition. In addition to providing the gorilla model mentioned above, it also sponsored interactive prizes and charity toys, which further increased the enthusiasm of the onlookers.        Recur toys as interactive rewards        Shenzhen Anqihao Toys Co., Ltd. was awarded the Enthusiastic Charity and Public Welfare Enterprise        Group photo of caring enterprises and individuals Friends who follow Recur's news should have the impression that on Children's Day this year, we participated in public welfare activities organized by Shenzhen Charity Association and Shenzhen Toy Industry Association, sending sick children their favorite toys. So this is not the first time, nor will it be the last time, to pay attention to charity and public welfare and undertake corporate social responsibility, Recur is always on the way.
See more information 白箭头 黑箭头
Heartwarming Christmas, Ankyl participated in the charity event of Shenzhen Charity Association
Christmas just passed, have you received a Christmas present? Not long ago, the children of Shenzhen Youqi Children's Rehabilitation Center received special Christmas gifts. These gifts are beautifully crafted, including lifelike simulation dinosaurs, cute little pets, What's more heartwarming than than the cute toys in the cold winter. It is reported that this batch of toys came from Shenzhen Ankyl Toys Co., Ltd. In response to the initiative of the Shenzhen Charity Association's "'Constructors' Care Fund" project, organized by Shenzhen Charity Association, Ankyl donated hundreds of simulation items to this event. These toys have arrived in the hands of children in batches before and after Christmas, On September 5, 2020, the "Shenzhen Charity Association" invited Mr. Chen, Marketing Director of Ankyl, to participate in the open day event. The host led everyone to visit the Shenzhen Charity Association, and the staff gave a warm explaining to the audience, let the public understand many details of the work of the charity association, Mr. Chen made a speech as a special guest.         Ankyl Marketing Director Mr. Chen (left)   Charity Association reporter (right) Shenzhen Ankyl Toys Co., Ltd. is a comprehensive toy enterprise integrating R&D, design and sales, headquartered in Shenzhen, China. The team has creative senior design and R&D talents, and introduces cutting-edge 3D modeling and printing technology, and is committed to bringing children a novel and joyful play experience. The company's flagship simulation toy brand "Recur" reproduces the animals in nature vividly to children, allowing children to experience nature and life more intuitively. Ankyl hopes to do its best to infect more builders who come to Shenzhen, and let more enterprises and individuals participate in the activities of giving love.      Manager Chen said that he would like to thank the "Shenzhen Charity Association" for giving Ankyl a stage to show his strength. The greater the power, the greater the more responsibility. Ankyl has been rooted in Shenzhen for 10 years and has continued to grow and develop. In addition to own efforts, we are also inseparable from the support of the Shenzhen Municipal Government and people from all walks of life. Today, Ankyl already has a certain strength, and naturally he has to contribute his own strength to Shenzhen and Shenzhen's philanthropy. Shortly after Ankyl initiated the charity donation, the staff of Shenzhen Youqi Children's Rehabilitation Center sent a certificate of appreciation, which is an affirmation and encouragement for Ankyl’s work. With this encouragement, Ankyl philanthropy will go further and further.      In the future, Ankyl will continue to build a global toy kingdom as the goal, polish its products with heart, bring joy to children, and spread knowledge. For enterprises, making products well is the greatest charity. Ankyl will adhere to the mission of "bringing joy and knowledge to people!" and continue to work hard!
See more information 白箭头 黑箭头
Love Toys Put Together A Colorful Childhood for Seriously ill Children! The "Shen Shan Happiness ·Toy Story" project has been responded by many companies
The Shenzhen Charity Association's "Care Fund for Builders in Shenzhen" organized a series of activities to focus on seriously ill children, and delivered toys to these Children in some hospitals in Shenzhen. In the toy collection process, many companies responded. Within three days, led by the Party Branch of Shenzhen Toy Industry Association, 27 caring enterprises donated a total of 2,662 toys.      At present, company business covers more than 30 countries around the world, products are exported to Europe, the United States, Japan, South Korea, Southeast Asia, Australia and other places. Domestic sales merchants include supermarkets, toy stores, theme halls, bookstores, etc. In 2015, Ankyl launched its own brand "Recur", adhering to the mission of bringing joy and knowledge to people, aims to become an internationally renowned toy kingdom. Ankyl mainly produces and develops the Recur brand (simulation educational toys), which reproduce the animals in nature vividly to children, and reduce the proportion of animal prototypes to maximize the restoration of animal forms, so that children can experience nature and life more intuitively. The product comes with interesting popular science knowledge, allowing parents to entertain and children to learn and enjoy, stimulating children's imagination and preliminary understanding of the world, thus establishing a good communication bridge between parents and children.      According to Mr. Chen, the company's marketing director, Ankyl is willing to bring a simple and pure beauty to children's childhood, and is committed to helping create Shenzhen's business card with the reputation of "Charity City" and "Child-Friendly City" together with the Charity Association. . It is understood that in order to adapt to the changes in the public welfare environment, adhere to the mission and vision of the organization, let every Shenzhen person participate in sharing, have fair charitable resources, and support Shenzhen people in realizing their charitable demands, advocating the spirit of charity, and participating in public welfare actions. Shenzhen Charity Association now launching the "Shen Shan Happiness·Toy Story" project, and sincerely invite all relevant enterprises and institutions to donate love toys, love time and professional knowledge to carry out various activities related to caring for children in the "Shen Shan Hui Fu Plan", and jointly promote the Shenzhen will be built into a beautiful city with the reputation of "Charity City" and "Child Friendly City". Shenzhen Charity Association takes the "Toy Story" project as the starting point, and through a series of publicity and offline activities, fully link hospitals, enterprises, social organizations and other resources to further build the brand effect of "Shen Shan Happiness Plan", and create a place where everyone participates. Public welfare atmosphere; and through the leadership of party building, joint learning and joint construction, and actively linking party branches of various units in Shenzhen to participate in public welfare activities, give full play to the leading role of party members in loving Shenzhen and caring for children. At the same time, Shenzhen Charity Association will continue to carry out special public welfare activities with different themes to drive cooperative enterprises and institutions to deeply participate in various activities of caring for children, further maintain and stimulate enthusiasm and interest in public welfare, enhance the image of corporate social responsibility, and widely advocate the spirit of charity; All sectors of society pay attention to children with special needs, seriously ill children and other children who need to be cared for, create a healthy growth environment for them, and introduce relevant family education guidance and psychological counseling content to promote the integration of parent-child relationships and jointly build a benchmark for people's livelihood and happiness.
See more information 白箭头 黑箭头
Recur Toy CreatioConcept Makes Chinese Toy Brands More Impressive
For a long period of time in the past, our domestic brands have lived under the impact of "foreign brands", brand influence and product quality have not been generally recognized by Chinese. However, as China has developed into the world's second largest economy in recent years, domestic enterprises have paid more and more attention to innovation strength, and their investment in innovation has continued to increase. The development of various industries has achieved remarkable results, and various domestic "new forces" have emerged, including the children's toy industry known as the "Evergreen Tree". According to the survey data jointly released by China Toys and Baby Products Association and GfK , China’s toy market accounted for 13% of the global market in 2017, with a scale of 60.7 billion. In addition, according to the data forecast of the China Investment Consulting Industry Research Center, from 2018 to 2022, the annual compound growth rate of China's toy market is about 9.16%, and by 2022, the toy market will reach 93.7 billion yuan.      The performance of China’s toy market is gratifying, the market development space is huge, and the market growth rate is much higher than the world's growth rate for 2%-4%. At the same time, we also clearly realize that although the China’s toy market is large, it has always been occupied by international brands, and the market share of domestic brand toys is relatively low. There are two main reasons for this: First, domestic toy brands lacked independent technical support and connotation filling in the past, resulting in insufficient core competitiveness. The second is the lack of originality and insufficient innovation investment as support. What is gratifying is that with the advancement of original ability and originality awareness, a "new force" in the toy industry, represented by Recur toys, has emerged in China, with richer connotations and more impressive high-quality products to improve the image of the domestic toy brand. Enhance Brand Connotation, Build Ecological Content Recur Toys mainly focuses on the mid-to-high-end simulation educational toy market. Our products include prehistoric series, wild series, marine series, and farm series. The product types are rich and diverse, and it continues to develop new products to meet the needs of the Chinese and international markets to enhance brand connotation.      For parents, when choosing toy products for their children, in addition to considering the play experience of the toy itself, it is also necessary to comprehensively consider the cognitive gains that the toy brings to the child. Recur is committed to allowing children to gain more in the process of playing. It has always paid attention to product ecological construction, attracting and retaining children's attention through rich ecological content. Across China, we have jointly launched a series of animal science tour exhibitions with a number of cultural and creative brands, animal theme museums, and chain toy brands, which not only satisfied children's curiosity about nature and animals, but also enhanced children's interest in exploration and cognition. .        (Figure: Recur's past popular science activities) Self-built Factory to Fully Guarantee Quality For any brand, the product is the lifeblood, and the same is true in the toy industry. Only with a comprehensive system of independent research and development, supply chain, manufacturing, quality and cost control can we continue to provide customers and consumers with high-quality products. In these aspects, Recur is at the forefront of my country's toy industry again. In order to provide better toy products for children around the world and comprehensively ensure product quality, Recur Toys built our own factory, established R&D and supply chain systems, introduced elite talents and global advanced equipment, created an efficient and stable production team, then realized the quality control of toys from the source. Our toys have passed EU CE certification, American ASTM certification, China 3C certification, and comprehensively help products to go to a broader domestic and international market. After landing on the moon, Armstrong said :"That's one small step for me, but one giant leap for civilization." Recur Toys has worked hard and continued to explode, which is also conducive to enhancing the image of domestic toy brands in the minds of consumers. It can be said that every step of Recur Toys is a big step forward for domestic toy brands.
See more information 白箭头 黑箭头
Recur Makes Appearance At Spielwarenmesse International Toy Fair 2019
The Spielwarenmesse International Toy Fair was held at the Nuremberg International Exhibition Center from January 30th to February 3rd, 2019 . Recur Toys, a global mid-to-high-end simulation educational toy brand, made a stunning appearance at this Fair with its many independent toy products.            Photo: Recur Toys Booth Photo at Spielwarenmesse International Toy Fair 2019 Since its inception in 1949, the Spielwarenmesse International Toy Fair in Germany has been attracting toy companies from all over the world, and has gradually developed into the largest and most well-known professional toy trade fair in the world. The Spielwarenmesse International Toy Fair in Germany is held every year and is one of the three largest toy exhibitions in the world with the highest reputation, the most influence and the largest number of exhibitors in the world of toys.    It is reported that more than 2,900 manufacturers from Germany and abroad participated in this exhibition. It is expected that 71,000 buyers and toy traders from more than 125 countries will participate in this annual feast of the toy industry. As one of the participating brands at the 2019 Spielwarenmesse International Toy Fair in Germany, Recur Toys will be ready to show off the strength of our own toy brand in China, and cooperate with more customers around the world for win-win cooperation, so that more children have Recur toys.
See more information 白箭头 黑箭头
Tiktok is rapidly becoming a new force in the toy marketing industry after the epidemic
According to the latest market report of "Business Insider", in the next few years, TikTok will be on par with YouTube as the main platform for toy marketing. TikTok is rapidly becoming a force in the toy industry, and more and more companies continue to invest time and effort into TikTok-specific marketing campaigns.      Want to get orders from TikTok Since the outbreak of the 2020 epidemic, toy companies such as Zuru Toys and MGA Entertainment have used influencer marketing campaigns and original content combinations to increase TikTok’s engagement and strive to use TikTok to take orders. Zuru Toys' mini-brand line is now at its "strongest point," continuing to grow every week thanks to its TikTok marketing efforts. While the toy company is making videos of more attractive and featured toys, the company said that the promotion on TikTok is not technically an advertisement because the social media platform does not allow "marketing advertising to children." TikTok downloads second only to Apple downloads in 2020 According to the latest data from sensortower.com, in November 2020, TikTok attracted more than $123 million in the global App Store and Google Play, and TikTok’s downloads are second only to Apple’s downloads. Although the TikTok platform has experienced a turbulent year and was urgently suspended by the US Department of Commerce, TikTok is still developing rapidly and has become the main track for technology stocks in the capital market.      According to mobile analytics firm App Annie, TikTok could reach 1.2 billion average monthly active users by 2021. All eyes, and the potential for future growth, has made the short-form video-sharing app a popular destination for industries looking to base their marketing campaigns on new toys. Marketing of children's toys is still limited However, the topic of toys being advertised on social media is somewhat complicated by TikTok's policy that ads "marketing specifically to children" are not permitted, and the TikTok social platform has violated the Children's Online Privacy Protection Act in the past (COPPA). In order to comply with age restrictions on personal information collection, TikTok currently does not allow users under the age of 13, and anyone younger can join the app through the "TikTok for younger users" setting. In addition, a New York Times report stated that in the United States, more than one-third of TikTok's daily users are 14 or younger. Tik Tok vs YouTube Toy companies are currently not creating actual ads for their toys on TikTok. Instead, the companies are creating TikTok-friendly content and events, based on the new toys. As explained by Jamie Gutfreund, CMO of toy company MGA Entertainment, the most important thing is to create engaging videos for the growing TikTok audience. Despite the widespread recognition of TikTok's boom, YouTube is still standing firm in the toy marketing industry up the heel. According to a survey of parents and grandparents by data analytics firm NPD Group, advertising accounts for 9 percent of toy sales, social media platforms about 11 percent and word of mouth about 16 percent. The majority of the remaining respondents indicated that there are no external reasons for buying toys.      Juli Lennett, vice president and industry consultant for the NPD Group's U.S. toy division, said YouTube remains the most dominant platform influencing toy purchases and interest, especially among children under the age of 8, which is the dominant age group for toy sales. Lennett said MGA Entertainment and its "LOL Surprise" brand have positioned themselves as "innovators" in the use of social media. Like other toy makers, MGA Entertainment is currently prioritizing its YouTube and TikTok sales equally. MGA has a dedicated marketing team dedicated to producing original TikTok content, but the implicit marketing of “LOL Surprise” on TikTok also includes the introduction of influential marketing partners. Gutfreund believes that TikTok toy marketing is still in its infancy, but it is growing rapidly and still needs to be navigated. One of the reasons TikTok and YouTube are memorable is that they give you more flexibility and an effective platform. However, whether the future of toy marketing is entirely up to TikTok remains uncertain, largely because of the rapidly changing media landscape and the potential for a new social media platform. The future potential of toy marketing on TikTok Despite YouTube's prominence in toy marketing, industry insiders believe TikTok will compete with YouTube in the next two to three years. TikTok's platform allows toy companies to launch new types of marketing campaigns that have never been used on a large scale. Toy companies say original content that is fun, dynamic, and authentic will appeal to a younger target audience. Source: Economic and Commercial Section of the Embassy of the Hashemite Kingdom in Jordan
See more information 白箭头 黑箭头
The world's largest toy exhibition will be held in summer for the first time in 2021
China News Service, Berlin, October 10 (Reporter Peng Dawei) The reporter learned from the organizers of the Nuremberg International Toy Fair on the 9th that the world's largest toy industry exhibition will be held in the summer for the first time in 2021. Nuremberg Toy Fair is the world's leading exhibition for toys, hobbies and leisure products, attracting 2,800 manufacturers in Germany and abroad, about 65,000 buyers and toy traders from more than 130 countries every year.      According to tradition, the Nuremberg International Toy Fair is held at the Nuremberg Exhibition Center at the beginning of each year. The Toy Fair, which was scheduled to take place from January 27 to 31, 2021, has been canceled due to the ongoing global pandemic of COVID-19. As organizer of the Nuremberg International Toy Fair, Spielwarenmesse eG has, for the first time in its history, postponed the most important international fair for the toy industry until the summer. Its main considerations are rising infections and further travel restrictions. "We regret the decision to postpone the 2021 Nuremberg International Toy Fair." Ernst Kick, chairman of the supervisory board of Spielwarenmesse eG, the organizer of the Nuremberg International Toy Fair, said that so far, they have made a Lots of prep work. "We have developed a hygiene programme in accordance with the regulations of the Bavarian state government, together with the Nuremberg Exhibition Centre and the competent health authority, which has been well received by all concerned. I would like to thank everyone who has walked this road with us so far, I believe that the optimization measures will only benefit future exhibitions.” According to reports, the organizers of the Nuremberg International Toy Fair are currently discussing with the Nuremberg Exhibition Center about the new exhibition date of the 2021 Nuremberg International Toy Fair. During this period, digital platforms will continue to expand as a service and ancillary to the physical exhibition experience. (Finish) Source: Flash News Source: Flash News
See more information 白箭头 黑箭头
The development status of China's toy manufacturing industry in 2020 China is the largest producer of toys
Due the low cost of labor and raw materials in China, China has become the world's largest toy producer and exporter. According to customs data, in 2019, China’s toy export value reached 31.14 billion US dollars, with a year-on-year growth rate of 24.16%     The production area has obvious characteristics At present, China's toy manufacturing industry has formed obvious regional characteristics, mainly concentrated in Guangdong Province, Jiangsu Province, Shandong Province, Zhejiang Province, Fujian Province and Shanghai. The toy manufacturers in Guangdong and Fujian are mainly electric and plastic toys; those in Jiangsu and Shanghai are mainly plush toys; and those in Zhejiang are mainly wooden toys.      China is the big consumer of toys In addition to being a major toy producer, China is also a major toy consumer, ranking second among the world's largest toy consumers. According to Euromonitor data, China’s toy consumption accounted for 13.8% of the world's total in 2018. Source: Qianzhan web /Source: Qianzhan web       The growth rate of China's toy market exceeds that of the world In recent years, China’'s toy industry has developed rapidly, and the market size has grown steadily. According to ECdataway data, the growth rate of China's toy industry market size exceeded that of the global toy industry market size in 2017, with the highest growth rate reaching 9% in 2018.      Average household toy consumption in China is low However, in terms of average household toy consumption expenditure, the average toy consumption expenditure of Chinese households is far lower than that of the United States, the United Kingdom, Japan and other countries. The average toy consumption expenditure of American households reaches 2,153 yuan, and the average toy consumption expenditure of Chinese households is only 268.5 yuan.
See more information 白箭头 黑箭头
"Coronavirus" plush Toys Are on Fire in Spain...
Friends who follow Recur's news should have the impression that on Children's Day this year, we participated in public welfare activities organized by Shenzhen Charity Association and Shenzhen Toy Industry Association, sending sick children their favorite toys. So this is not the first time, nor will it be the last time, to pay attention to charity and public welfare and undertake corporate social responsibility, Recur is always on the way.      The store's "viral toys" come in a wide variety of styles, colors and sizes, and Jimeno hopes that, over time, the tiny vectors that have kept the world behind bars will not be forgotten, and that people will be able to use a kind of A lighthearted and humorous approach to current dilemmas. "Until this health crisis shows its most hideous face, we don't know where everything will go, we can only play a joke and put 'coronavirus' on the shelves." Jimeno said. Over time, the toys also took on a deeper meaning, as the owner decided to donate a portion of the proceeds from the sale of the toys to the NGO Save the Children, which helps children severely affected by the health crisis. "It's one of the best-selling plush toys this Christmas," Jimeno said. The "coronavirus" plush toys sold in the store come in three sizes, the largest of which is bigger than a football and the most popular, and the smallest that can be carried around as a keychain. Jimeno said many people would buy these toys to give to their newborns, in her view because "this is a historic moment" for many families because not everyone can come down to the world in this situation. "We hope these products can be sold so that a little more money can be donated," Jimeno said. The report said Jimeno's toy store was doing well this Christmas, although she also feared bad things due to the epidemic and the previous move to a new location. "It's probably because people can't spend money on other types of leisure activities, so they spend more on gifts for friends and family or for themselves," she said. In addition to the best-selling "coronavirus" plush toys, viral card games, mask dolls, etc. are also very popular. (Compiled by Han Chao)      On November 9 last year, a man took a nap beside Diagonal Avenue in Barcelona, ​​Spain. (Xinhua News Agency)
See more information 白箭头 黑箭头
Bringing Chinese Toys to the World,Recur Toys Comprehensively Promotes Brand Globalization
Suppose you suddenly want to eat apples and walk into a fruit store. There are apples that look similar, ranging from 8 RMB to 30 RMB per catty. If you can't try them, how would you choose? If you have a hard time choosing, it may just be because there are no brands you are familiar with among these apples. In most cases, when consumers consume, in addition to paying the currency price of the commodity, they must also spend a certain cost in order to optimize the choice, and this part of the cost is called the "choice cost". The emergence of brands is to provide consumers with an exclusive category symbol, thereby effectively reducing the cost of consumers' choice. Same as the question just now, what if this time you are no longer buying apples, but buying toys for your children? According to the survey data jointly released by the China Toys and Baby Products Association and GfK (GfK) China, Chinese toy market accounted for 13% of the global market in 2017, with a scale of 60.7 billion. In addition, according to the data forecast of the China Investment Consulting Industry Research Center, from 2018 to 2022, the annual compound growth rate of Chinese toy market is about 9.16%, and by 2022, the toy market will reach 93.7 billion yuan. Today, however, there are still only few well-known toy brands in China. The domestic mid-to-high-end market has long been occupied by international brands including Europe, America and Japan, and there are few Chinese toy brands that can export to these countries or regions. Under the tide of consumption upgrading, the demand for toys by parent-child families is no longer just the toys themselves, but also the interaction methods and values behind them. The brand management of mid-to-high-end toys has also become an effective strategy to increase the added value of toys, improve the market recognition of toys, and reduce the operating costs of toys. So how do we build Chinese mid-to-high-end toy brands? We may find the answer from the Chinese toy brand Recur, which has risen in the global market in recent years. Create a selling point that can endorse the brand At present, Chinese toy industry has established a series of perfect product standards, and these national standards are gradually perceived by more consumers. However, as a toy company positioned in the mid-to-high end, in addition to meeting the basic market entry threshold, it should also pursue higher quality and experience and refine it. These refined standards make it easier to define market positioning, form a competitive advantage, and enhance business value. Toys under the new consumption trend must be based on the higher play experience value of parent-child families. In this regard, I believe Recur Toys also has a clear understanding. First of all, it makes the animal toys realistic enough, and the other is to make the products have better flexibility and texture through a series of processes, so as to distinguish them from similar toy brands, so that the products have the selling point of endorsement for the brand.      More precise brand positioning Just as the high-speed rail will set up business seats, first-class seats, and second-class seats to meet the consumption needs of different consumer groups, the toy industry also needs to target market segments and accurately touch the pain points of consumers. With the wave of domestic consumption upgrading, parent-child families have higher requirements for the quality and service of toys. After integrating information from multiple public channels, we can learn that Recur's product design, promotional materials, product packaging, and display design all maintain a unified overall tone. At the same time, it has carried out animal science tours in many cities to actively shorten the distance with users. This series of actions is conducive to building a brand image and creating a high-end and beautiful interactive experience.      The wave of internationalization of Chinese toy brands James Chen, the founder of Recur, once said: "The spring of Recur is also the spring for Chinese brands to go global." As the world's leading simulation educational toy brand, Recur Toys has also been promoting the brand's international strategy and shaping the Chinese brand image. . For example, at the beginning of 2019, the Recur team brought a number of new products to the largest and most well-known professional toy trading exhibition in the world - the Nuremberg Toy Fair in Germany, showing the Made in China in the new era. Another output of positive energy from Chinese toy brands. For their brand, the biggest gain is to further develop international cooperation channels.      Looking at today's global toy market, popular international toy brands are still popular around the world, but it is not difficult to find that more and more Chinese toys have been integrated into parent-child families in more countries, so that the world can apprecia
See more information 白箭头 黑箭头
Bringing Chinese Toys to the World,Recur Toys Comprehensively Promotes Brand Globalization
Suppose you suddenly want to eat apples and walk into a fruit store. There are apples that look similar, ranging from 8 RMB to 30 RMB per catty. If you can't try them, how would you choose? If you have a hard time choosing, it may just be because there are no brands you are familiar with among these apples. In most cases, when consumers consume, in addition to paying the currency price of the commodity, they must also spend a certain cost in order to optimize the choice, and this part of the cost is called the "choice cost". The emergence of brands is to provide consumers with an exclusive category symbol, thereby effectively reducing the cost of consumers' choice. Same as the question just now, what if this time you are no longer buying apples, but buying toys for your children? According to the survey data jointly released by the China Toys and Baby Products Association and GfK (GfK) China, Chinese toy market accounted for 13% of the global market in 2017, with a scale of 60.7 billion. In addition, according to the data forecast of the China Investment Consulting Industry Research Center, from 2018 to 2022, the annual compound growth rate of Chinese toy market is about 9.16%, and by 2022, the toy market will reach 93.7 billion yuan. Today, however, there are still only few well-known toy brands in China. The domestic mid-to-high-end market has long been occupied by international brands including Europe, America and Japan, and there are few Chinese toy brands that can export to these countries or regions. Under the tide of consumption upgrading, the demand for toys by parent-child families is no longer just the toys themselves, but also the interaction methods and values behind them. The brand management of mid-to-high-end toys has also become an effective strategy to increase the added value of toys, improve the market recognition of toys, and reduce the operating costs of toys. So how do we build Chinese mid-to-high-end toy brands? We may find the answer from the Chinese toy brand Recur, which has risen in the global market in recent years. Create a selling point that can endorse the brand At present, Chinese toy industry has established a series of perfect product standards, and these national standards are gradually perceived by more consumers. However, as a toy company positioned in the mid-to-high end, in addition to meeting the basic market entry threshold, it should also pursue higher quality and experience and refine it. These refined standards make it easier to define market positioning, form a competitive advantage, and enhance business value. Toys under the new consumption trend must be based on the higher play experience value of parent-child families. In this regard, I believe Recur Toys also has a clear understanding. First of all, it makes the animal toys realistic enough, and the other is to make the products have better flexibility and texture through a series of processes, so as to distinguish them from similar toy brands, so that the products have the selling point of endorsement for the brand.      More precise brand positioning Just as the high-speed rail will set up business seats, first-class seats, and second-class seats to meet the consumption needs of different consumer groups, the toy industry also needs to target market segments and accurately touch the pain points of consumers. With the wave of domestic consumption upgrading, parent-child families have higher requirements for the quality and service of toys. After integrating information from multiple public channels, we can learn that Recur's product design, promotional materials, product packaging, and display design all maintain a unified overall tone. At the same time, it has carried out animal science tours in many cities to actively shorten the distance with users. This series of actions is conducive to building a brand image and creating a high-end and beautiful interactive experience. The wave of internationalization of Chinese toy brands James Chen, the founder of Recur, once said: "The spring of Recur is also the spring for Chinese brands to go global." As the world's leading simulation educational toy brand, Recur Toys has also been promoting the brand's international strategy and shaping the Chinese brand image. . For example, at the beginning of 2019, the Recur team brought a number of new products to the largest and most well-known professional toy trading exhibition in the world - the Nuremberg Toy Fair in Germany, showing the Made in China in the new era. Another output of positive energy from Chinese toy brands. For their brand, the biggest gain is to further develop international cooperation channels.      Looking at today's global toy market, popular international toy brands are still popular around the world, but it is not difficult to find that more and more Chinese toys have been integrated into parent-child families in more countries, so that the world can appreciate China in
See more information 白箭头 黑箭头
Create a Chinese toy brand with ingenuity,Recur focuses on a new journey of quality revolution
From 2016 to 2019, "craftsman spirit" has appeared in the government reports of the two sessions for four consecutive years. Especially since the two sessions in 2018, the spirit of craftsmanship has become an indispensable driving force and source to promote the leap-forward upgrade of China's manufacturing quality.   In recent years, thinking and discussions about the spirit of craftsmen have continued to burst out, giving it a connotation of the times that is more in line with the development trend. Various supporting software and hardware measures have been continuously improved, so that the soil that is conducive to the birth and growth of craftsmen is deeper. More and more craftsmen of the new era stand out in the land of China, and their works, along with the trend of reform and opening up, are presented all over the world and have been widely recognized by international consumers.   A few days ago, the author learned from my country's toy industry that its brand awareness, quality refining, content ecological construction and other aspects have made leapfrog progress, practicing the spirit of craftsmen in the new era, and many toys have emerged. "New forces". These toy "new forces" abide by a rigorous product manufacturing attitude and are committed to bringing safer, better-looking and more interesting toy products to parent-child families. With high-quality products and excellent reputation, domestic and even global toy market has made great progress and has become a new business card for Chinese brands.   The market is the only criterion for testing product quality. The spirit of craftsman is manifested in attention to detail, meticulous craftsmanship, and pursuit of perfection. "Quality pursuit of excellence" is the core of "craftsman spirit". Only by constantly pursuing excellence can our brand gain a firm foothold in the big market.   "More craftsmen participate, longer production cycle, which means more production costs. We can complete various processes through automated production lines, but to make more impressive products and present the ultimate form of detail, can only be realized through the hands of our senior craftsmen. What is a craftsman, it is a product that has been precipitated over time.” James Chen, founder of Recur, said in an exclusive interview with the media.   It is understood that the characteristics and details of the appearance of the simulated animal toy products currently promoted by the toy brand are completed by senior clay sculptors and painters. They must first have a deep understanding of various animal postures, body types, and body structures. Each process has strict material ratio preparation and precise operation specifications.   For example, the coherent and round colored lines on the dinosaur toys we have seen are manually drawn by senior colorists. They use color-painting tools to outline and embellish the designated positions on the surface of the product. The position of each stroke is only in between millimeters. In addition, it is necessary to strictly combine the characteristics and concentration of the coating, and adjust the depth of the coating to ensure that it matches the texture of the product. All processes need to be accurately completed in a very short time, so that the color tone of the product can be kept consistent and the finished animal toys produced can be presented. Perfect texture. This series of craftsmanship is all completed by the craftsman's skillful hands and eyes.   One stroke at a time, leaving the temperature of the craftsman's fingertips. Every day, witnesses the perseverance of modern craftsmen. The product goes to a wider market and has gained wider recognition.   They are ordinary laborers and builders of the craftsman spirit of the new era. In ordinary positions, they persevere, move forward with ingenuity, strive for perfection, interpret the perfect understanding of "quality" in the journey of quality revolution, and help Chinese manufacturing to explode new energy.
See more information 白箭头 黑箭头
Previous page
1
2

 · Latest products

 · Contact us

Username used for comment:
客户留言
Description:
这是描述信息

Shenzhen Ankyl Toys Co., Ltd.

Business Hotline:+0086-135-7086-5850
Business email:info@ankyl.com.cn

Company address: B2901, Galaxy World, 1 Yabao Rd. Bantian, Longgang, Shenzhen, Guangdong. CN518129

Copyright ©  Shenzhen Ankyl Toys Co., Ltd.  粤ICP备2021132128号    SEO   Powered by www.300.cn